Challenge
Global lighting industry players face strategic technology change and business model profitability challenges. LED Lighting is a growing technology in the high quality European and low cost Chinese manufacturing market segments.
Approach
In a two-year project for the Malaysian government, we worked in close collaboration with our partner, BDEC Resources Malaysia, to fast-track selected Malaysian producers of light-emitting diode (LED) lighting towards world class competitiveness. Tackling vital challenges such as company profile and branding, product certification, and marketing, we engaged carefully selected companies to create tailor-made internationalisation strategies.
Impact
The project met its two key metrics: Total sales reaching RM 88m (against a target of RM 80m); and 26 LED products certified for overseas sales (against a target of 20) with over 100 more due to be certified. The companies’ global marketplace connections also flourished, with discussions for potential partners and clients overseas taking place. In the 3 years following the project, we provided similar assistance to Malaysian companies from the biotech, aerospace and medical devices sectors.
