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Date

16th - 20th November 2020

Course overview

Delivered online in five x three hour training sessions, the Building University-Industry Relationships course is designed to equip participants with an understanding of, and approaches to, building university-industry relationships; strategies through which to develop relationships and approaches to building such relationships to support the exploitation of Intellectual Property outputs. Topics covered include:

  • What is your innovation ecosystem: understanding the innovation ecosystem
  • Innovation and commercialisation – Why it is important for the Universities and Industries
  • Technology push & market pull
  • Achieving economic and social impact
  • Where are you going to place your bets? Prioritising innovations and levers
  • Making yourself attractive to industry, and convincing stakeholders of the value of what you are aiming to do

Who should attend?

  • Staff from Research, Grants, and Contracts Offices
  • Those involved in awarding, obtaining, and/or managing translational funding
  • Innovation champions from Research Groups
  • Technology Transfer Managers
  • Research and Innovation Officers
  • Industrial Engagement Liaisons
  • Business Development Officers
  • Contract research managers in industry
  • Managers of contract research
  • Early to late career researchers
  • Innovation managers in the private sector
  • Open innovation teams

Accreditation and Certification

This course is accredited by the Alliance of Technology Transfer Professionals (ATTP) to provide 15 Continuing Education points which can be used when applying for professional recognition as a Registered Technology Transfer Professional (RTTP).

 

Course Fee

The online course costs £495 + 20% VAT per participant. Advance payment is required. To book online and pay for your place please use the form at the bottom of the page.

Places are limited and will be allocated on a first-come, first-served basis.

Please read Oxentia Ltd’s training terms and conditions in full before booking.

If you have any questions please email events@oxentia.com

Whats included?

  • 15 hours of interactive online teaching across five days
  • Access to slides and reference materials (electronic or otherwise) via our online learning platform, Oxentia Enhance
  • An Oxentia certificate of completion
  • 15 Continuing Education points accredited by the Alliance of Technology Transfer Professionals (ATTP)

Meet the trainers

Online delivery

Training sessions are 10:00 – 13:00 GMT every day for five days. All timings are in GMT. Please check your time zone before booking your place.

We will be using Zoom to deliver the course, with a combination of dedicated training time and break-out groups. To attend the course, you will be access to the following:

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
  • A webcam or HD webcam – built-in or USB plug-in
  • Or, a HD cam or HD camcorder with video capture card

You can find Zoom’s full system requirements here. Please check that your organisations IT setup allows the use of Zoom.

Agenda: Day 1

08:30- 09:00

Introductions to your trainers, fellow delegates and a brief overview of the next two days.

Nathan Pike
09:00- 10:15

Topics

  • Key components of your innovation ecosystem, including intra-organisational features, your funding ecosystem, state funders, regional development agencies, academia-business partnerships (including KTPs in the UK), and companies in industry and commerce.
  • Personal criteria for developing meaningful profiles of companies that relevant to your ecosystem.

Learning outcomes:

  • Develop a  thorough familiarity of the various facets of your innovation ecosystem.
  • Develop an ecosystem map that makes sense to you.
  • Create a personal action plan to aid your activity in research-industry interaction.
10:15- 10:30

Refreshments

10:30- 12:30

Topics:

  • Motivators for universities and research institutions
  • Motivators for industry
  • Different business models (collaboration, consultancy, facilitated partnerships including KTPs, spin-outs, contract research, research clubs)

Learning Outcomes:

  • Become more cognisant of the factors driving research producers and academia to interact with industry
  • Become more cognisant of the factors driving industry and commerce to interact with the research and HE base
  • Appreciate the diversity of models that can facilitate this interaction
12:30- 13:30

Lunch and refreshments are provided

13:30- 15:15

Topics:

  • Understanding and quantifying market pull
  • Developing a common language: TRLS and other jargon
  • Genuine market readiness

Learning Outcomes:

  • Appreciation of the differences between technology push vs market pull and of the different challenges opportunities that these forces present.
  • Increase familiarity with the vocabulary that often needs to be common to both Industry and University stakeholders.
  • Understanding of the point at which an opportunity becomes of true interest to industry.
15:15-15:30

Refreshments

15:30- 17:15

Topics:

  • Engagements: large vs small companies, charities, hospitals, governmental organisations, and others.
  • Translational funding

Learning Outcomes:

  • Achieved greater awareness of the different opportunities available and the different engagement strategies and approaches when dealing with different types of partners.
  • Achieved an understanding of the process of obtaining translational funding and then using this funding to maximum effect.
17:15- 17:30

A quick recap and discussion of the days key learning outcomes.

Agenda Day 2

08:30- 10:30

Part 1: Where are you going to place your bets? Triaging, prioritising, and spread betting.

Topics:

  • Maximising your chances of success.
  • Dynamic processes: assessment and prioritisation of innovations
    and levers.
  • The importance of metrics: managing and meeting expectations.
  • Focusing on outputs and outcomes

Learning outcomes:

  • Understand how to go about maximising your chances of success in engaging with your partners in research and/or industry as well as in achieving desirable commercial and impact-based outcomes.
  • Understand that prioritising your activities in managing
    partnerships and joint activities is legitimately and necessarily a
    dynamic process.
  • Understand common metrics and how these can best be
    harnessed and adapted to add to your productivity and
    achievement record.
  • Appreciate the many positive consequences of achieving applied outcomes and real interactions (even if these are different from those which you originally envisaged).
10:15- 10:30

Refreshments

10:30- 12:30

Part 2: Where are you going to place your bets? Triaging, prioritising, and spread betting.

Topics:

  • Maximising your chances of success.
  • Dynamic processes: assessment and prioritisation of innovations
    and levers.
  • The importance of metrics: managing and meeting expectations.
  • Focusing on outputs and outcomes

Learning outcomes:

  • Understand how to go about maximising your chances of success in engaging with your partners in research and/or industry as well as in achieving desirable commercial and impact-based outcomes.
  • Understand that prioritising your activities in managing
    partnerships and joint activities is legitimately and necessarily a
    dynamic process.
  • Understand common metrics and how these can best be
    harnessed and adapted to add to your productivity and
    achievement record.
  • Appreciate the many positive consequences of achieving applied outcomes and real interactions (even if these are different from those which you originally envisaged).
12:30- 13:30

Lunch and refreshments are provided

13:30- 15:15

Outcompeting to be attractive to industry

Topics:

  • Being active rather than reactive
  • The right channels
  • Harnessing internal systems
  • Academics and researchers as ambassadors
  • Having a realistic approach to risk and convincing Contracts Offices to do the same

Learning Outcomes:

  • Appreciation of:
    (a) the need to be pro-active in engagements and
    (b) identifying and utilising the correct channels for successful interactions.
  • Understanding how to use your knowledge of your own institution to utilise your own infrastructure and support to best effect.
  • Awareness of strategies to play to the unique strengths of those in research roles.
  • Comprehension of rationales to encourage measured and appropriate appetites for risk in yourself, colleagues, and key organisational entities such as contracts offices.
15:15- 15:30

Refreshments

15:30- 17:15

Pitch Competition: convincing key stakeholders of the value of your plans.

Topics:

  • Key issues to cover
  • Conveying issues with optimal effect
  • Personal action plan

Learning Outcomes:

  • Ability to deliver convincing pitches of the right duration to stakeholders and decision makers at various levels within your innovation ecosystem.
  • Completion of a personal action plan to guide and inform your future activity in university-industry interactions.
17:15- 17:30

A recap and discussion of the days key learning outcomes, and presentation of course completion certificates.

Book your place

Full price £495.00 + 20% VAT (£594.00).

To book your place on the course, fill out the form below and click on the ‘Buy’ button. This will take you through to our our secure PayPal payment gateway to pay via credit or debit card (you don’t need a Paypal account, you can just click the grey ‘Check Out’ button). Please note that the PayPal price is inclusive of VAT, once the transaction is completed our accounts department will issue you with an itemised receipt including the VAT.

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If you’re booking on behalf of someone, enter your name in the ‘Booking details’ field and the trainees name under ‘Trainee Details’.

Please read Oxentia Ltd’s training terms and conditions in full before booking.

If you have any questions, please email events@oxentia.com

Booking Details

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