Market Positioning
Articulate your value proposition in the market and identify new and out of domain opportunities.
Expected benefits
- Understand the technological and competitive landscape of your new products
- Understand the Voice of the Customer
- Diversify product portfolio into new application areas
- Identify out-of-domain applications for core technologies
- Hedge against technology and market trends
Case studies








































Useful links
ATTP Training Courses
- Commercialising Software & Digital Know-how
- Technology Transfer: Theory to Practice
- Building University-Industry Relationships
- IP and Market Strategy
- Valuation and Deal-Making
- Social Impact and Commercialisation for SHAPE
- Spinout Valuation for Technology Transfer Offices
- Introducing Environmental Sustainability to Support TTPs