Online | GMT
April 26th - 30th 2021
Delivered online in 5 x 3 hour training sessions, the Commercialising Software and Digital Know-how course is provides an in-depth exploration of practical methods, tools and techniques for shaping a commercially viable, market-led proposition in this challenging and rapidly evolving sector. Topics covered include:
- What is software?
- Assessing and protecting software
- Taking software to Market:
- Start-up business models
- Start-up market research and pricing
- Start-up fundraising
- Pitching a software project to investors
- Sector case studies
Who should attend?
- Knowledge Exchange and Commercialisation professionals working in Universities or Research Institutes
- Founders of high tech start ups
- Professionals working in Public Sector Research & Innovation
- Technology Transfer Managers
- Managers and facilitators of Digital Incubators or Accelerators
Training sessions are 10:00 – 13:00 every day for five days. All timings are in British Summer Time (BST)/ Coordinated Universal Time + 1 hour (UTC + 1) You can check/convert your timezone using these links:
We will be using Zoom to deliver the course, with a combination of dedicated training time and break-out groups. To attend the course, you will be access to the following:
- An internet connection – broadband wired or wireless (3G or 4G/LTE)
- Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
- A webcam or HD webcam – built-in or USB plug-in
- Or, a HD cam or HD camcorder with video capture card
You can find Zoom’s full system requirements here.
Accreditation and Certification
This course is accredited by the Alliance of Technology Transfer Professionals (ATTP) to provide 15 Continuing Education points which can be used when applying for professional recognition as a Registered Technology Transfer Professional (RTTP).
Special Launch Offer £300 + VAT per participant (normal price £500). Advance payment is required, to pay please register your details using the form at the bottom of the page and select the BACS/transfer or online payment option.
Places are limited and will be allocated on a first-come, first-served basis.
Please read Oxentia Ltd’s training terms and conditions in full before booking.
If you have any questions please email firstname.lastname@example.org
- 15 hours of interactive online teaching across five days
- Access to slides and reference materials (electronic or otherwise)
- An Oxentia certificate of completion
- 15 Continuing Education points accredited by the Alliance of Technology Transfer Professionals (ATTP)
Meet the trainers
10:00 – 10:15
Meet your trainers, fellow delegates and get a brief overview of the weeks training.
10:15 – 11:00
What is software?
What is software and key terminology
Software development vs. deployment
Understand the key components of software and how they relate to commercialisation
Gain insight into some of the ways in which software is developed
11:00 – 11:15 – Break
11:15 – 12:15
Software state and software commercialisation levels (SCLs)
Questions to ask when assessing software projects
Understand some of the key issues that will influence the commercial potential of a software project
Discover tools and frameworks to assess software projects
Develop awareness of the various commercialisation routes depending on software readiness
12:15 – 13:00
Key IP rights relating to software and data
Software copyright and patents
IP diligence and ownership issues
Become familiar with how key IP rights relate to software
Understand the complexities and regional variations of software patents, and learn when applying for such a patent can be worthwhile.
Build awareness of some relevant copyright complexities and of the challenges produced by the existence of multiple copyright holders.
Learn the key questions to ask when undertaking IP due diligence on software and digital projects.
10:00 – 10:45
Protecting software continued
10:45 – 11:45
Practical Exercise 1: Assessing a software project
Read the scenarios and consider the following:
- What Software Commercialisation Readiness Level is this project at?
- How would you carry out due diligence (software state and ownership)?
- What would be your IP strategy?
- What would you do next? What would be your
approach to commercialisation?
- Put into practice tips and advice on how to assess and protect software and digital projects
- Consider the IP and commercial implications of
developing early stage software and digital projects
11:45 – 12:00 – Break
12:00 – 13:00:
Taking software to market: Licensing
- Introduction to software licensing
- What is Open Source?
- Examples of Software Licensing
- Develop an understanding of how the different components of software can be licensed
- Become familiar with the implications of open source in relation to licensing
- Build awareness of different types of software licenses and how they can be implemented in real-world examples
10:00 – 11:15
Practical Exercise 2: A licensing case study
Read the scenarios and consider the following:
- What would you license? What type of license would you have?
- How would you package the software? What terms would you have?
- How would you price it? What fees would you have?
- How would you monitor the Licensee’s use of the
- How would software upgrades fit into the license deal?
- Consider the implications of different license types and terms in different scenarios
- Understand how license structure and pricing may vary across different applications, markets, and end-users/licensees.
11:15 – 11:45
Taking Software to Market: Start-up Business Models
What is a business model
Business models for software / digital businesses
Business modelling tools
Develop a shared understanding of business models
Understand what makes business models distinct for software and digital businesses
Become familiar with business modelling tools
11:45 – 13:00
Taking Software to Market: Start-up Market Research and Pricing
Tools and frameworks to identify and research your target market
Techniques for estimating price and revenues
Learn how to identify and research your target market
Understand the importance of testing assumptions around your business in your target market and shaping your value proposition around your target customer
Discover some tools and techniques to estimate the price for software
10:00 – 11:30
Taking software to market: Start-up fundraising
Start-up fund raising
Types of Investors
Case study: Software Project
Understand the funding landscape for high growth tech start ups
Types of investors and what they’re looking for
How to raise funds via several routes
Common pitfalls, challenges and solutions
11:30 – 11:45 – Break
11:45 – 13:00
Practical Exercise 3: Pitching a Software Project to Investors
Read the scenarios and consider how you would pitch the idea to the following investor types:
Venture Capital (VC)
Understand key decision making criteria of different types of investors
10:00 – 12:30
Practical Exercise 4: Sector Case Studies
Common themes across different software sectors
Case Study 1: Digital Health
Case Study 2: Autonomous Vehicles
Understand some of the common themes surrounding the commercialisation of digital services and products in new software sectors
Discover the opportunities and challenges faced when commercialising software and digital ideas in these rapidly evolving sectors
12:30 – 13:00 / 17:30 – 18:00:
A recap of the learning outcomes from the last five days