Impact through Commercialisation in SHAPE 🎓 Oxentia

Impact through Commercialisation in SHAPE

Learn how to build commercialisation pipelines, identify value propositions, engage stakeholders, and structure deals that reflect the nuances of SHAPE outputs.

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Course overview

Delivered online in five x three hour training sessions, the Impact through Commercialisation in SHAPE course is designed to equip participants from any background to unlock SHAPE innovation potential, maximise societal and cultural impact, and design SHAPE-specific business models.

Topics covered

Two Column Block

Value Definition

Define value propositions using the Theory of Change framework

Landscape Analysis

Understand benefits and limitations of IP landscaping to guide commercial decisions

IP Strategy Foundation

Identify types of intellectual property and protection approaches relevant to SHAPE innovations

Support Customisation

Adapt commercialisation models to meet the specific needs of SHAPE innovations

Licensing and Soft IP

Explore deal structures and licensing pathways for non-patentable assets

Business Model Design

Build SHAPE-specific models and partnership strategies for sustainable impact

Ethics and Compliance

Navigate brand integrity, data rights, and regulatory obligations

Applied Learning

Translate course insights into action through real-world SHAPE case studies

This programme is ideal for institutions and professionals seeking to:

Enhance the commercial readiness of SHAPE research
Develop tailored strategies for soft IP and non-traditional outputs
Build capacity for ethical and impactful deal-making
Align SHAPE commercialisation with broader societal goals

What’s included?

15 hours of interactive online teaching across five days
Access to slides and reference materials (electronic or otherwise) via our online learning platform, Oxentia Enhance
An Oxentia certificate of completion
15 Continuing Education points accredited by the Alliance of Technology Transfer Professionals (ATTP)

Online delivery

Training sessions are three hours every day for five days (Monday – Friday).

We will be using Zoom to deliver the course, with a combination of dedicated training time and break-out groups. To attend the course, you will be access to the following:

An internet connection – broadband wired or wireless (3G or 4G/LTE)
Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
A webcam or HD webcam – built-in or USB plug-in
Or, a HD cam or HD camcorder with video capture card

You can find Zoom’s full system requirements here. Please check that your organisations IT setup allows the use of Zoom.

Accreditation and Certification

This course is accredited by the Alliance of Technology Transfer Professionals (ATTP) to provide 15 Continuing Education points which can be used when applying for professional recognition as a Registered Technology Transfer Professional (RTTP).