Route to Market Support
Determining the best market entry route for your new products and services
Expected benefits
- Identify new revenue streams
- Diversify product portfolio into new application areas
- Identify out-of-domain applications for core technologies
- Develop new partnerships
- Hedge against technology and market trends
Challenges
- Understanding downstream channels and end user markets
- Building a comprehensive picture of the technology landscape
- Benchmarking against competitors and emerging technologies
- Visibility of regulatory and compliance standards across markets and territories
Case Studies
